Welcome to Applecarte Leaflet Distribution
One of today's most successful and cost effective ways to reach your target audience is by leaflet distribution.
Applecarte Distribution offer a professional, reliable service that gives our clients the flexibility and control that they need to get the very best response from their advertising campaign. Our customer base has grown over the years, not through marketing, but due to our high level of customer service and word of mouth. We offer not only a distribution service, but a complete design and print service, thus ensuring everything is timed perfectly to meet your deadline, promotion or event.The Service
Our main core of business is delivering leaflets for local independent businesses advertising to a local market. We pride ourselves in the way we have built-up a local and reliable leaflet distribution service offering other local businesses the ability to cost effectively reach their target audience generating awareness, loyalty, response and/or sales. Many of our clients come back to us time and time again entrusting us to deliver their leaflets weekly, monthly, by-monthly or annually delivering for councils, education, estate and letting agents, tradesmen and women, local shops, restaurants and events.
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Staff and Ethics
We use a reliable network of supervised distributors delivering flyers, leaflets, directories, newsletters, annual reports and drop cards in a responsible manner that adhere to our delivery ethics.
All our distributors adhere to our delivery ethics
when carrying out Front Door Distribution, as part of
this standard they follow these basic rules:
- Gates are always closed after delivery or left in the manner that they are found.
- Copies are never left sticking out of the letter box and pushed right through.
- Copies are never left outside in the open.
- We will do our best to deliver all copies in the manner in which they were supplied however in some cases the distributor may feel the need to fold.
- We do not promise leaflet delivery to every household within the area chosen but distributors will do their uppermost to deliver to every address highlighted within an area, postcode or sector.
- Our distributors use a common sense approach and will not put themselves in harms way for example: no pavements along a busy road, high gates and/or fences and the letterbox cannot be seen, sign's stating "Beware of Dog" usually on the gate as the dog may be loose in the garden.
- We try to respect a homeowners wishes and if there is a sign saying "No leaflets, Flyers, Canvassers" etc... we do not deliver however these signs are not always clearly visible i.e on the letterbox and errors are sometimes made.
- Staff try to record a list of all non-delivered homes on their distribution route and the reason why.
- We have zero litter tolerance and ensure that no area will be left to the detriment of our distributors.
- We do not use agency workers to distribute and employ adult, trustworthy members of staff.
Targeted Audience
To help us target more effectively we use a database compiled by Royal Mail which gives us a range of information such as number of homes or businesses and an idea of the social and demographics within an area or street i.e unemployed, young professionals, homeowners, retired, users of mail order, religious beliefs and so forth. The majority of campaigns are targeted very successfully using simply hand-highlighted maps and experience of the area.- Hand-Highlighted Area Maps
- Postcode Areas and sectors (Most populated within)
- Street Lists
- Council Boundaries
- Constituency and Ward Areas
- Demographics and Personal Experience
- To your Specification
Leaflet Distribution Options
We offer 3 types of leaflet distribution
- Leaflet delivery within 3 months to areas with 1 or more non-competing leaflets. Most cost effective option, great for ongoing promotion or advertising which is not so time conscious.
- Leaflet delivery within a given month to areas and households with 1 or more non-competing leaflets. Brilliant if you want to set the route and a more timed response.
- Single leaflet delivery within a set time-frame to areas and households of your choice. With this form of delivery we can be more flexible for example: no flats or part of an area. Your leaflet, directory or newsletter is delivered alone. This option is the best solution if your leaflet or promotion needs to be delivered to co-inside with a press release, radio advert or product launch.
End of delivery reports
At the end of the distribution we offer 2 types of reports - as standard you will receive a copy of the hand-highlighted maps so you can see where your leaflets have been delivered and a report of missed premises for example if the homeowner/tenant said "No thank you" or if there was building works etc... and any additional delivery information they may have been noted during delivery. If you would prefer a back check report offered at an additional charge please enquire.
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Work for us
We always need distributors to cover our distribution areas. We are looking for reliable, hardworking, trustworthy adults. A vehicle and telephone would be an advantage, as would previous experience. If you feel you have the right qualities we would love to hear from you.
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